Kendall Jenner is the star of Adanola’s January 2025 campaign, ushering in the new year with fresh pieces of activewear that merge comfort and style. The campaign and new collection feature sartorial nods to the sportswear shoots of the ’80s and ’90s and include apparel ideal for versatile wear.

PH๏τographer Sean Thomas captured Adanola’s campaign, and Carlos Nazario provided Jenner’s styling. The campaign images feature Jenner wearing the United Kingdom-based brand’s signature silhouettes along with new blues. The collection includes innovative fabrics and wholly encapsulates the apparel’s versatility.

“Had so much fun shooting the new Adanola campaign,” Jenner said in a statement. “Collaborating with such a talented team of creatives was inspiring and the comfort and quality of the new collection made the experience truly exceptional,” the model and creative director of Fwrd said.

The Adanola campaign starring Kendall Jenner was sH๏τ in-studio in Los Angeles. Adanola’s collection features clean lines and muted tones, emphasizing a minimalist sensibility. The pieces are versatile, worn as activewear and everyday attire.

Among key pieces from the new collection, Adanola features elevated track sets, comfortable knits for winter layering and relaxed sweats for slow-paced winter days.

“Kendall represents the modern Adanola woman — effortlessly stylish, adaptable, and always on the go,” said Hyrum Cook, the founder of Adanola. “We’re thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece.”

Pieces from the new Adanola collection are priced between $38 – $130. The collection launches Wednesday on Adanola’s official website.

Adanola was founded in 2015 by Hyrum Cook in Manchester, England. The United Kingdom-based brand is a favorite among other high-profile celebrities, along with Jenner. Kaia Gerber, Rosie Huntington-Whiteley and Steph Shep are each fans of the brand’s activewear pieces and versatile designs.