Kendall Jenner landed a big modeling job this week.
On Monday morning it was announced that the 29-year-old supermodel is the face of the new Tory Burch campaign for the fragrance Sublime.
The Keeping Up With The Kardashians
The commercial sees her on a set as she poses on her side in the flirty ensemble; she is also seen walking confidently on set.
‘Confident, sensual and strong. My new favorite fragrance #ToryBurchSublime,’ read the caption to the video.
Kendall’s fans were ecstatic with the clip as they called her ‘beautiful’ and ‘iconic.’
Kendall Jenner landed a big modeling job this week. On Monday morning it was announced that the 29-year-old supermodel is the face of the new Tory Burch campaign for the fragrance Sublime
The Keeping Up With The Kardashians vet flashed the flesh in ɴuᴅᴇ lingerie under a golden netted dress for the pH๏τo shoot
‘Sublime is beautiful, it’s Sєxy, it’s confident,’ Jenner said in a statement.
‘I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic.’
And the designer talked about Kendall.
‘Kendall has a quiet power,’ Burch continued in the statement.
‘She knows who she is and she’s fearless. She is an entrepreneur and a role model for so many people, and that was important to me.’
The new fragrance called Sublime features rose, osmanthus flower, earthy vetiver and bright mandarin, according to a press release.
It will also be ‘grounded by hints of ivy, patchouli and magnolia.’
Jenner stars in a creative campaign pH๏τographed by Mert Alas and Marcus Piggott. She is seen with an oversized sculpture version of the Sublime bottle.
Designed by Malin Ericson, the curvilinear vessel is an abstract take on Tory’s signature Double T design, topped with a silver cap and playful off-center logo.
The campaign also includes a video with original music by London artist Bakar, covering Edwyn Collins’s 1994 track A Girl Like You.
The commercial sees her on a set as she poses on her side in the flirty ensemble; she is also seen walking confidently on set
‘Confident, sensual and strong. My new favorite fragrance #ToryBurchSublime,’ read the caption to the video. Kendall’s fans were ecstatic with the clip as they called her ‘beautiful’ and ‘iconic’
Burch has always been ‘intrigued’ by Jenner’s ‘quiet power.’
The 58-year-old fashion designer explained why she chose The Kardashians star to be the first face of her brand.
She told ELLE.com: ‘I spent a lot of time thinking about working with Kendall Jenner. We’ve never had a face. There’s something that I really love about her.
‘A long time ago, we were in a shoot together, and I’ve been intrigued with her. She has a quiet power, which I find interesting. She’s fearless. She’s an entrepreneur [with] great family values and a work ethic.’
Burch is set to launch refills next year because she believes the bottle is so appealing people will want to keep it on display.
