She made a name for herself on social media thanks to her sultry selfies.

And Demi Rose looked incredible as she effortlessly turned heads at the launch of her latest PrettyLittleThing range at Zuma London on Thursday.

The model, 26, displayed her famous curves in a daring burnt orange dress that left little to the imagination.

The figure-hugging garment featured a cut-out detail across the abdomen while Demi added height to her frame with a pair of shimmering heels.

Letting her brunette locks fall loose down her shoulders, the influencer added to her look with an orange handbag.

Also in attendance at the event was Love Island star Sharon Gaffka who looked incredible in a blue long-sleeved crop top that highlighted her toned physique.

The reality star also donned a matching pair of trousers while she styled her brunette tresses into an updo.

Also sporting a pair of heels, Sharon completed her look with gold hoop earrings.

Demi was spotted later on in the evening wearing a different yet equally stunning number.

She donned a ruched – and very busty – pink and black patterned dress that left little to the imagination.

The star even swapped her previous heels for another pair that were just as sparkly, and coiffed a few strands of her hair off her face.

Putting on a leggy display, the star looked the epitome of radiant, not a touch of her makeup out of place.

Demi’s latest fashion edit includes clothing that is designed to enhance your shape with figure-hugging styles and barely-there separates.

Teasing the drop, PrettyLittleThing states: ‘Whatever your plans this summer, this edit is anything but understated and guaranteed to make you look unforgettable.’

Demi, who is from Birmingham, has been modelling for the last eight years and credits her career for being a ‘blessing’ after being subjected to bullying when she was younger.