Kim Kardashian was the center of attention in a new SKIMS ad posted on the brand’s Instagram account this Saturday.

The 41-year-old reality television star set pulses racing in a barely-there black lingerie set from her shapewear line’s Valentine’s Day collection.

The Keeping Up With The Kardashians beauty showed off her toned tummy, busty cleavage, and strong arms as she held up a black SKIMS heart over her head.

Her long raven hair was straight and parted in the middle, and cascaded down her back.

‘Reserve your after-hours for Sєxy, skimpy sets from The SKIMS Valentine’s Shop,’ the caption for the pH๏τo read.

Earlier in the day she placed her curvy form on full display while showing off a pink lingerie set, as she was pH๏τographed kneeling and holding a single black balloon.

Kardashian left little to the imagination of her followers as she sported a highly revealing H๏τ pink bra during the pH๏τoshoot.

The influencer showcased her curvy hips and sculpted thighs while wearing a matching bottom.

Her voluminous brunette locks cascaded onto her shoulders and perfectly contrasted with the bright pink shade of her clothing.

The entrepreneur initially launched Skims in June of 2019, and the line’s original name was Kimono.

The brand’s first moniker was met with much controversy, and Kardashian was accused of cultural appropriation.

It was later announced in August of that year that the company’s name had been changed to Skims, and it has remained as such ever since then.

The social media personality has made a point of regularly appearing in the brand’s promotional materials over the years.

Her sisters Khloe and Kourtney, as well as half-sisters Kendall and Kylie, have all been featured in promo sH๏τs for Skims.

Kardashian spoke about the inspiration behind her line during an interview with Harper’s Bazaar, where she expressed that she wanted to combine two very important elements of clothing with her brand.

She stated: ‘I’m all about comfort and glamour at the same time. I always think you can do it all, so why not have everything that you need as far as your products?’

The influencer went on to express that she was interested in creating offerings that would showcase a new way to wear clothing.